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Can Video Help Sell Your Home?
November 16, 2016 | Jason DeLong
Whether you’re using a standard video walkthrough or a drone video, using video for your listing can help sell your home for a variety of reasons.
This is a question we get asked all the time. The answer? Absolutely. Keep in mind, however, that there’s a time and a place for different types of video. In showcasing homes with video, there are usually two different options.
The first is a standard video. This can be a simple walkthrough of the home showing each room’s spatial relationship to the other and the overall flow of the interior. Sometimes pictures just can’t translate this kind of physical space.
The second option is a drone video. This type of video is gaining popularity as more people are starting to buy drones for themselves. In real estate, these can come in handy, especially if you have an acreage property. That way, you can do a quick flyover and save people the extra work of walking the whole property or using their car to augment its physical scope. You can also use a drone to fly through the inside to give the viewers a bird’s eye tour of the interior.
In any case, there are three advantages to using video to help sell your home:
1. Your video will most likely get uploaded to YouTube. As you may know, Google owns YouTube. This will help improve your video’s SEO rankings and make your listing climb higher in the Google search ratings.
2. Video adds overall interest to your listing. When buyers look at a listing and see a video attached to its description, 90% of the time they will click on that video and inspect the listing for longer than they normally would.
3. It will get more people to schedule a showing for your home. This is because they’ve already gotten a sense of how the property is mapped out and they know they won’t be wasting their time by visiting it.
We’re so confident in video’s appeal that we do a video walkthrough on every single home we list.
If you have any questions on today’s topic or you’re thinking about buying or selling in today’s market, please feel free to give us a call or shoot us an email. We look forward to talking to you!