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Why Our Certified Pre-Owned Program Works
October 31, 2016 | Jason DeLong
This is why our Certified Pre-Owned Program nets our sellers up to 18% more on homes than traditional sales.
Have you heard about our Certified Pre-Owned Program? Today I’d like to break this program down for you and explain how it helps sellers add value to their homes before listing them.
The Certified Pre-Owned Program can help sellers add up to 18% more value to their homes than the traditional methods of selling. If you’re familiar with the certified pre-owned program in the used car industry, this program is a very similar concept and works just as well with real estate. As an example, let’s take a look at how this program works in the automotive industry:
Let’s say that Car A is $42,000 but is certified pre-owned and comes with a full detailed inspection, a one-year warranty, and some other type of incentive like free oil changes. Car B is a used $40,000 car that is not certified pre-owned, and you’d have to purchase as-is with not much other knowledge of its history. Because you’re taking a gamble with Car B, you’d probably be more willing to spend the extra $2,000 on Car A because it comes with a guarantee.
"Certified pre-owned homes may be worth up to 18% more than others."
The same principle applies to real estate. If Home A is $298,000, comes with a three-year warranty, a 500-point inspection, has been appraised already, and has passed a pest inspection, would a buyer take a chance on Home B if they have
no other information on it, even if it’s $13,000 less than Home A? A home that is certified pre-owned gives buyers more confidence, meaning that they are more likely to
pay more for it.
Another thing that I like about our Certified Pre-Owned Program is that when we do the inspection on a home, we have complete control of how to address any problems. We see the results of the inspection prior to listing the home on the
market, which gives us time to fix any potential hang-ups uncovered in the inspection before buyers make offers. This ensures a seamless transaction and accounts for far fewer deals falling through once a home gets under contract.
If you have any other questions about our Certified Pre-Owned Program or about buying or selling homes in Kansas City, give us a call or send us an email. We’d be happy to point you in the right direction!